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Editor’s note: This article was last updated on February 20, 2024.
The start of a new decade in life marks the beginning of a new era — and with that comes an evolution. Generally, this happens most often at the start of a new decade. When you reach a certain milestone year, your lifestyle and priorities naturally begin to shift, which we find is especially true for women!
Your 40s certainly start to feel different than your 30s, and there’s a new level of confidence that you may achieve which feels incredibly fulfilling and satisfying across all facets of life. If you’re shopping for a gift for someone in this age range, you want to pick something up that emulates that self-assured spirit!
If you’re not exactly sure where to start your shopping, we’re here to help. We handpicked all of these gifts based on a number of factors. Each item you’ll see on this list is seriously practical, so this is bound to be a present that won’t sit on the shelf. We also wanted these products to have a luxurious edge regardless of the price point — and feel thoughtful as well. Ranging from accessories to skincare and a few other fun items in between, our master gift lift is designed with the savvy shopper in her 40s in mind!
Amazing Gifts Women in Their 40s Will Adore
The Bruvi® Bundle
This smart brewer makes single cups of coffee that tastes amazing, and you can make a variety of different drinks with it! The best part is that it connects wirelessly using an app, so you can set up your coffee the night before and start it up in the morning so that your brew is ready before you get out of bed.
Pros
- Bundle set includes coffee variety pack, plus two filters for the water tank
- Connects wirelessly with your smartphone
- Multiple different settings
Cons
- A bit pricey
- Only compatible with Bruvi B-Pods
Available at: Bruvi
New Chapter Every Woman’s One Daily Multivitamin
Let’s face it: Vitamins are important at any age, but as grow older, they become even more significant. In a crowded wellness space, it’s difficult to know where to begin — and that’s precisely where New Chapter comes in. The powerhouse brand is all about making your wellness journey as easy as possible, and these daily multivitamins check a lot of boxes (without breaking the bank). They make a thoughtful gift for the woman in your life — or yourself!
Pros
- Gentle on the stomach
- Subscription bundle brings down the price
- Tons of glowing reviews — multiple shoppers rave this product gives them “more energy”
Cons
- Some shoppers report broken capsules due to shipping issues
Available at: New Chapter
Nolah Squishy Pillow
As you get older sleep becomes a lot more important, and investing in a great pillow may be the missing link in getting the best sleep of your life! This pillow comes in a pack of two and adjusts to support your head, neck and shoulders beautifully. It’s also cooling, so no more flipping your pillow in the middle of the night!
Pros
- Allows for adjustable firmness
- Cooling filling and exterior fabric
- Currently on sale
- Amazing reviews
Cons
- Still can be a bit expensive
Available at: Nolah Sleep
Colorescience Face Shield SPF 50 + Brush Custom Duo
It’s important to not sleep on your SPF at any age — but specifically as you enter your 40s! If the person you’re shopping for doesn’t know where to start, Colorescience makes it easy thanks to this handy bundle. Their popular Face Shield formula and a brush are both included, and you can select from a variety of options depending on what you’re in the market for — be it classic protection, shine-free oil control and more!
Pros
- Customizable products
- Variety of skin tones represented
- Positive customer reviews
Cons
- One shopper found it a little hard to wash off
Available at: Colorescience
HelloFresh Personalized Plan
Many women in their 40s have children to feed day after day. Save her time, money and effort by getting her started with a HelloFresh plan! She can choose meals from 40+ options every week!
Pros
- Our code 16A360HF can get customers up to 16 free boxes, three surprise gifts and free shipping on their first box
- Fresh ingredients that travel from farm to doorstep within one week
- Skip or cancel at any time
- America’s #1 Meal Kit
Cons
- Might have to find a creative way to present the gift
Available at: HelloFresh
Revo Ultra HD Audio Capable 4 Megapixel IP Surveillance Bullet Camera
If you’re shopping for someone who’s always double-checking that she locked her front door or trying to see which neighbor keeps scratching her car, a security camera will be heavily appreciated!
Pros
- Currently on sale
- Two-year warranty
- Has built-in microphone for audio streaming
Cons
- Less of a “fun” type of gift
Available at: Revo
Apolla The Performance Compression Crew Socks
As seen on Shark Tank, Apolla socks are more than they might seem on the surface. They’re designed to be like “a massage for your feet,” offering major relief!
Pros
- Over 1,000 reviews
- Knit-in energy absorption padding
- All Apolla socks have the American Podiatric Medical Association Seal of Acceptance
Cons
- More than you might spend on a regular pair of socks
Available at: Apolla
Lagos Luna Drop Pearl Earrings
The beauty of these sterling silver and freshwater pearl drop earrings is undeniable. A wonderful pick for a jewelry fan!
Pros
- Reviewers say they will always be in style
- Can add personalized gift note and gift packaging
- Free two-day shipping
Cons
- Not available in gold
Available at: Lagos
Clinical Skin Vitamin C Pro-Collagen Serum
Shopping for someone getting serious about skincare? Set them up for success with this antioxidant-rich, anti-aging vitamin C serum!
Pros
- Features 20% L-ascorbic acid for brightening skin
- Vast majority of five-star reviews
- Currently comes with free luxury accessory gift
Cons
- Over $100
Available at: Clinical Skin
Allsaints Kita Leather Shoulder/Crossbody Bag
The classic style of this bag and high-quality leather team up to make it a beautiful keepsake piece!
Pros
- Convertible style
- Super roomy
- Plenty of great reviews
Cons
- On the expensive side
Available at: Nordstrom
Jo Malone Travel Candle Collection
This sampling of different luxe scents lets you switch up the type of vibe you want to create in your space!
Pros
- Three different scents
- Comes in a beautiful gift box
Cons
- Few customer reviews
- Votive sizes are on the smaller side
Available at: Nordstrom
CALPAK Ambeur Carry-On Luggage
For the woman who’s always jet-setting, this adorable carry-on suitcase offers up both sturdiness and a ton of handy organizational features!
Pros
- Beautiful colors
- TSA lock attached
- Tons of compartments inside
Cons
- May be slightly too large for some airline carry-on requirements
- On the expensive side
Available at: CALPAK
WOLF Caroline Quilted Jewelry Portfolio
This is another solid gift idea for a traveler so they can neatly keep their jewelry protected in an elegant fashion.
Pros
- 100% genuine leather
- Three different compartments
- Sleek design
Cons
- Higher-end price tag
- Currently, only the red is on sale
Available at: Nordstrom
Our Place Always Pan 2.0
This pan takes care of pretty much every cooking need and can save you tons of kitchen space!
Pros
- Serious bestseller
- Multi-use product
- Comes in gorgeous colors
Cons
- A bit pricey
- No nonstick cookware lasts forever
Available at: Our Place
Click & Grow Smart Garden 3 Self Watering Indoor Garden
You can always have fresh herbs or smaller veggies ready to go with this mini indoor garden!
Pros
- Three different pot spaces for planting
- Automated watering
- Excellent for compact spaces
- Three colors available
Cons
- Only one color currently on sale
Available at: Nordstrom
Dyson Supersonic™ Hair Dryer
This iconic Dyson hairdryer is the ultimate hair tool that definitely lives up to the hype and helps minimize heat damage, so that your strands are happier and healthier!
Pros
- Five attachments included
- Award-winning technology
- Two colors available
Cons
- Luxury price tag
Available at: Nordstrom
NuFACE Trinity+ Smart Advanced Facial Toning Device System
We adore that this set includes two additional products which work with the classic NuFACE toning device so you can gift the full facial experience!
Pros
- Value set
- Positive reviews
Cons
- High price tag
- Included facial products may not be the full size
Available at: Nordstrom
Kendra Scott Elaina Adjustable Chain Bracelet
This dainty bracelet comes in different hues that correlate to the colors of birthstones, plus more. Swoon!
Pros
- Lightweight
- Easily adjustable chain
- Great price point
Cons
- Chain not available in silver
Available at: Kendra Scott
LightStim for Acne LED Light Therapy Device
Target specific areas of the face where you experience mild to moderate acne breakouts with this light therapy wand!
Pros
- Easy to handle
- Comes with serum guidebook to help you get started
- More affordable than similar light therapy devices
Cons
- Not wireless
Available at: Nordstrom
philosophy ultimate miracle worker
Combine the power of a serum and moisturizer into one with this anti-aging night cream!
Pros
- Helps lift and firm the skin
- Hundreds of five-star reviews
- Works for all ages and skin types
Cons
- A bit pricey
Available at: Amazon
EZVALO Music Bedside Lamp with Wireless Charger
This small compact lamp serves four different purposes — it charges your phone wirelessly, works as a phone stand, can be used as a Bluetooth speaker and has three different light settings!
Pros
- 4-in-1 device
- Super affordable
- Tons of positive reviews
Cons
- Only one color available
Available at: Amazon
The Self-Care Bucket List
Take some time to yourself each day with this card set which comes with different prompts to match the type of mood you’re in!
Pros
- Incredibly thoughtful gift idea
- Multiple types of activities
- Interactive
Cons
- Fewer customer reviews
Available at: Amazon
Tory Burch The Reva Bangle Watch Set
Why buy just one watch when you essentially get four in this stunning gift set?
Pros
- Four attachable faces
- Water resistant
- Beautiful packaging
Cons
- Bangle design may not fit larger wrists
Available at: Macy’s
Apparis Bella Satin Leopard Print Pajama Set
Sleeping in these satin PJs will instantly make anyone’s beauty rest and mornings feel that much more luxurious!
Pros
- Machine-washable
- Lightweight feel
- Fun classic leopard print design
Cons
- Higher-end price tag
- Only one print option
- Limited sizes
Available at: Saks Fifth Avenue
Lula’s Garden Verdant Garden Succulent Plants
Succulents are an easy way to add green vibrancy to a home without having to worry too much about proper maintenance, and this set of three is just adorable!
Pros
- Trio of different 4″ succulent plants
- Comes in planter box for display
- Water dropper included
Cons
- A bit pricey
Available at: Saks Fifth Avenue
VIKTOR JURGEN Shoulder Back and Foot Massager
This massager can be used everywhere on the body for different types of pain — all the way from your neck down to your feet!
Pros
- All-over use
- Massive Amazon bestseller
- Currently on sale
Cons
- May feel a bit too rough for some
Available at: Amazon
BOSE Noise Canceling 700 Over-Ear Headphones
When you want to drown out the noise and march to the beat of your own drum, these noise-cancelling headphones are your absolute best bet!
Pros
- Superior sound quality
- Wireless design
Cons
- High-end price tag
Available at: Best Buy
Still haven’t found what you’re looking for? We’ve got more gift guides for women below:
- Our Absolute Favorite Gifts for Women
- Gifts for Women in their 20s
- Gift Ideas for Women in their 30s
- Gifts for Women in their 60s
- Gift Ideas for Older Women
- Gift Ideas for Women in their 70s
- Luxury Gift Ideas for Women Under $200
- Read all Us Weekly gift guides
- 18 Cutest Purses and Handbags from $50 to $400
Check out more of our picks and deals here.