
Star Style
E.l.f. Cosmetics Responds to Matt Rife Campaign Backlash: ‘Missed the Mark’
E.l.f. Cosmetics heard the backlash surrounding their campaign with Matt Rife and responded. “You know us, we’re always listening and we’ve heard you,” the brand posed via Instagram on Wednesday, August 13. “This campaign aimed to humorously spotlight beauty injustice. We understand we missed the mark with people we care about in our e.l.f. community.” […]



















