Savannah Born

Oh, the beauty of being in your 40s! Many say it’s one of the best times of life and we couldn’t agree more. With spring in full swing and summer right around the corner, we’re all about rich mom fashion. If you’re a gal in your 40s, you’re in ideal rich mom summer territory — […]

Preppy is the ‘it’ style for spring! If you want to nail the aesthetic without matching everyone in town, this under-the-radar destination has you covered. Levi’s is overflowing with classy, expensive-looking tops that scream ‘East Coast money,’ yet start at just $25. Whether you’re searching for a basic tee, winter-to-spring sweater, work-friendly blouse or anything […]

Kate Middleton and Rihanna have polar opposite styles, so we’d never expect them to cosign a trend. Here’s the thing, spring loafers are so irresistibly versatile, they have the charm to pull an English princess and a New York cool mom to common ground. If you want to try the trend, we found 17 classy […]

It’s already March, so Easter will be here before we know it. Instead of searching high and low for similar family outfit pieces, hop on the mommy and me dress trend. These dress duos do all the work, and they make your Easter photos pop with coordinated charm. It’s true: Some mommy and me outfits […]

Anyone who does Kate Middleton‘s hair has some serious prestige. Enter stylist Richard Ward, who literally can’t move any higher on the expertise ladder. When it comes to frizz-free blowouts, Ward recommends the bestselling Dyson styling system, usually a splurge, but on sale for $170 off right now. The Dyson Airwrap Multi-Styler is the ultimate do-it-all tool, […]

It’s still winter, but in my mind, it’s basically spring. I’ve worn my sweaters into the ground, so it’s time to switch to cute dresses from now ’til October. These 13 luxe-looking finds prioritize billowy fabrics, loose silhouettes and relaxed fits that make them as comfortable as they are stylish. In other words, they check […]

Workwear isn’t exactly known for being high-end chic, but these 19 spring clothing pieces totally change the game. They’re so luxe and flattering, you’ll reach for them on days when you’re running a big business meeting or heading to Sunday brunch. The allure is in the fit. These office-friendly staples could totally be tailored, thanks […]

I look at fashion all day long, so I’m rarely impressed — but these 19 classy blouses look like pieces hanging at a Hamptons boutique. And get this: They’re all under $20. With delicate fabrics, floral prints and luxe accents, these elevated tops are ones you have to see to believe. What I love most […]

We don’t know who needs to hear this, but you don’t have to drop hundreds on a keratin treatment to get a glossy, high-shine finish. We found a stylist-loved brand used on rich moms in New York, Los Angeles and beyond, and get this: the products are secretly on Amazon. Better yet, this bestselling hair […]

If you shy away from bar soap, assuming it does more harm than good, same. Luckily, we found a game-changing version that not only leaves your skin clean, but bright, even and soft, and get this: it’s only $9 on Amazon. Suitable for your face and body, you’ll want to use it every day, everywhere. […]

Whether due to stress, excessive heat damage or age, hair loss is unwelcome. More frightening is not knowing the cause, and seeing clumps in hairbrushes and shower drains can feel defeating. Thankfully, this physician-developed serum from The Spa Dr. is formulated to not only stop shedding, but to enhance growth, volume and shine for a […]

We’ve all been there — awake, staring at the ceiling, thinking about everything happening tomorrow and struggling to fall asleep. Thankfully, this magnesium complex can help, whether you battle stress, anxiety or one too many restless nights. In fact, these issues are often signs of a deficiency. Unlike traditional magnesium supplements, this BioEmblem formula contains three types of […]

Love it or hate it, fashionistas are ditching denim in droves. But no trend is confirmed until Katie Holmes takes part, and her latest silky skirt style is all the validation we need. It’s an easy wardrobe upgrade for any season — especially if you opt for this similar on-sale style that includes a secretly […]

When Demi Lovato announced her 2026 tour, we couldn’t help but wonder what items she’s bringing to stay chic, balanced and comfortable — so we asked her. Lovato told Us everything she can’t live without while on tour, from stylish sweaters and compression pants to exfoliating masks and cactus water, and get this: It’s all […]

It’s finally March, which means we’re officially entering spring territory. While Punxsutawney Phil crushed our hopes for the season arriving early, slightly warmer temperatures across the Midwest, Rocky Mountains and East Coast are (thankfully) proving otherwise. This shift also means swapping out our wardrobe, so if you’re not stocked for spring yet, let this be […]

Let’s face it: We’re all chasing the fountain of youth. This is a main reason that the markets for anti-aging serums, plastic surgeries, ten-step skincare routines and rigid diets are so popular. Seeing how certain celebrities like Gisele Bundchen and Jennifer Aniston defy aging, however, can be a source of inspiration. With the right diet, […]

Cardigans are fine, but nothing screams ‘confidence’ quite like a long blazer. Katie Holmes and Meghan Markle started the trend, and now it’s all we see rich moms wearing from New York City to Los Angeles. These stylish outer layers make any outfit appear expensive, and get this: Our favorites start at just $9. Plus, […]

We’re counting down the days until spring. Pretty soon, we’ll be counting on one hand! Aside from the budding trees, sunny days, picnics in the park and brisk temperatures that accompany the season, we’re most excited about the fashion that comes with a fresh season. Vibrant florals, breezy fabrics, lightweight layers and playful prints are […]

Unwelcome as it is, sagging skin is part of aging. But that doesn’t mean you have to let it happen or hit the surgeon’s table. GOPURE’s firming creams are viral for a reason, using clinically tested, dermatologist-developed formulas to tighten and tone your entire body. Whether you struggle with loose skin around your arms, cellulite […]

The holidays are over which means it’s officially time to settle in, cozy up, and start looking forward to spring and summer. The next few months can be a little dull and dreary, so you’ll need something to spruce them up. A new outfit is just the thing! Another way to fight the winter blues […]

Every season calls for cute outfits in France, but spring turns ‘chic’ up a notch. Between the endless florals, billowy fabrics, tailored silhouettes and other polished elements, every day feels like a fashion show. But you don’t need a plane ticket to get the look, thanks to this unexpected retailer that’s overflowing with Parisian-style pieces. […]