Amazon

The internet is overflowing with lounge sets, but you can’t go wrong with top bestsellers. Instead of guessing and hoping for the best, we scoured Amazon to find the 17 chicest lounge sets that reviewers can’t stop talking about. Believe it or not, they start at just $7! Fans cite buttery-soft fabrics, boutique-like designs and […]

If there were ever a time to invest in a dress style that hides bloating, it’s most certainly around the holidays! One of the reasons we love this time of year is all of the delicious food that comes along with it, but you shouldn’t have to be concerned about your belly. It’s a time […]

There’s nothing better than holiday stocking stuffers. They can be funny, thoughtful, practical or ideally, a healthy mix of all. We found 20 of the best stocking stuffers for everyone on your list, including your partner, mom, grandpa, bestie or anyone in between. No socks or Chapstick involved! We included a little bit of everything […]

With their slimming silhouette and elevated look, a pair of wide-leg pants can make you look taller and richer year-round. However, now that it’s winter, we all need pairs that’ll keep Us warm in even the coldest of temperatures as well. Sound like something you need in your wardrobe? Look no further — we rounded […]

If you’ve been on the viral rich mom aesthetic side of TikTok at all, you’ve probably seen that a classic pair of loafers is a big part of the “quiet luxury” side of the trend. Looking at Katie Holmes’ recent outfit, it looks like she’s been on that algorithm of the popular app as well, […]

Korean skincare has taken over social media — and slowly, the world — with innovative formulas that produce glowing, glass-like results. But have you ever heard of Korean hair care? Yep, it’s a thing, and the trend is poised to take over 2026. I plan on getting ahead of the craze with the Anillo Rosy […]

There’s nothing quite like the thrill of finding an affordable dress that looks like it could be in the window of a designer store. Here at Us, we’ve become experts in spotting them and our favorite thing is sharing our findings with you. That’s why we rounded up these 17 designer-looking winter dresses from Amazon […]

Meghan Markle wore a top that channeled the viral rich mom aesthetic, and it reminded Us of a lookalike that’s a best-seller on Amazon! The second we saw that the Moss Rose Open Front Shawl Wrap Poncho started selling like crazy, it immediately reminded Us of the poncho we saw the Duchess of Sussex in […]

Zara is known for being a fashion retailer that totally nails the rich mom aesthetic. It’s almost like that’s who it models all of its collections after. However, Amazon has nearly identical styles — but at a more affordable price. Save some extra dollars on rich mom fashion when shopping our roundup of these 17 […]

When it comes to fashion, Katie Holmes keeps it practical, casual and comfortable. As she’s showed Us with her chic street style looks, she likes jeans, loose sweaters and comfortable footwear. Most of the time she’s wearing some version of flats but when she wants to be really cozy, she steps into a pair of […]

Here at Us, tracking Katie Holmes’ fashion choices is serious business. We’re so inspired by her style that just looking at her outfit photos isn’t enough; we need data! That’s why when we noticed her wearing a large leather tote bag on repeat, we counted and found out she wore it a total of 13 […]

Now that we’re in full swing of cozy season, it’s time to make sure your closet is stocked with loungewear sets you’ll want to reach for over and over. It’s easy to find a comfortable and stylish look, but what becomes hard is finding it in your exact size, which is why I’m here to […]

If you’ve ever watched a movie based in the region, traveled there or have even seen videos of the viral rich mom aesthetic, you’ve likely come across the East Coast rich mom fashion a time or two. Their style is chic, sophisticated, simple and easy to emulate for ourselves — a big reason we love […]

You can leave the Christmas lights up ‘til January. . . but you only have a limited amount of time to shop these Taylor Swift-inspired deals! Thanks to some spectacular Amazon finds, Swifties will be able to save big on everything from unofficial merch to items worn by the singer, fulfilling their “Wi$h List” and […]

As someone who shops for a living, I can usually spot a budget piece from a mile away — but Amazon really tricked me this winter. I kept adding finds to my cart thinking they were splurges, only to realize they were all under $50. A few rich-looking pieces genuinely made me do a double […]

When the weather turns cold, most of Us are turning to oversized sweaters to keep warm. However, we also like them sprinkled with a little bit of the viral rich mom aesthetic as well, which means with a slimming effect. Thankfully, we were able to find 13 oversized rich mom styles — and they’re secretly […]

Summer dress styles are one thing, but fall and winter ones are a whole different level of classy. Something about the rich hues, layered styles and cozy materials is beyond swoon-worthy! If you’ve been in a rut with your outfits, or if you want to be the center of attention at any gathering this winter, […]

We’re always looking for ways to spice up our seasonal look from last year’s favorites. It doesn’t necessarily take reinventing the wheel, but it might add a little shopping to refresh your wardrobe. Instead of cardigans this winter, we’re leaning into knit zip-up sweaters. Unlike cardigans, this type of sweater has a zipper that allows […]

You know the vibe. Big sunglasses, luxe-looking bags, plenty of layers and a can-do attitude are just a few characteristics of the independent ladies of New York. They likely work on Wall Street or at the Rockefeller Center, closing million-dollar deals daily — just like the movies. Bold and confident, these gals are as classy […]

When it comes to having a seamless, elevated beauty look, your lashes can make or break your aesthetic. From bold, daring makeup designs to simple, neutral takes, making sure your lashes are long and fluffy is essential. Investing in a mascara that can check off all your boxes is essential, and we found one loved by […]