Ulta

2024 has been filled with the most game-changing beauty launches, and we’re not even halfway through the year! April’s innovations are shaping up to be some of the best, with fresh takes on floral fragrances, fun flavored lip balms and multitasking makeup magic. Ready to elevate your beauty game? Keep reading to discover the 17 […]

The term “set the foundation” or “lay the foundation” is often used to describe creating stable conditions, especially to make something else happen. It only makes sense that our makeup foundation should do the same! Just as with an idea or a physical structure, a weak foundation messes up the entire outcome. That’s not what […]

I’m in the boat of beauty writers that are still pretty skeptical about eye creams. Part of me feels like these formulas are a simply a marketing ploy to get consumers to spend more money. Well, I feel that way about most eye creams, except for one. OleHenriksen’s Banana Bright+ Vitamin C Brightening Eye Cream […]

Yay! It’s finally the weekend. With the anticipation of summer in the air, it seems like everyone is shopping for fashion, beauty, tech and home goods to get ahead of the frenzy — well, the smart shoppers, at least! Here’s how we see it: Come June, we’ll be so happy to have a cute new […]

If you’re new to self-tanning, let me be your cool older sister — I’ve experimented with products and methods for years, so needless to say I’ve had my fair share of great and not-so-great experiences. With the right products, prep, application and post-tan care, however, a patchy orange tan doesn’t have to be a rite of […]

It seems like everyone is either about to head out on a trip or is returning from one. In lieu of saving a little cash, I (unfortunately) fall into neither one of those categories. Yep — I’ll be braving out the rest of the Midwest spring. But that doesn’t mean I can’t look like I went to […]

When you’re in the mood to spruce up your look, you might turn to a different eyeshadow, a bright pair of shoes, a whole new outfit or, on the extreme end, an entirely new wardrobe. But the answer to a fresh look might be right before your eyes — or should we say right before […]

Spring has officially sprung, and with the new season comes a ton of fresh beauty launches. This March, there’s been no shortage of game-changing newness, including a spot treatment that makes pimples disappear overnight, a hair serum that helps your mane grow super thick and even a moisturizer that tightens your skin so you look younger […]

Finding a good perfume is hard to begin with, but triple that when shopping online. Everything has “hints” of this and “notes” of that — how are we supposed to know what that actually means? Plus, some perfumes are so pungent, they sting the nostrils — while others are weak and only last for a […]

Hollywood’s biggest night — the Oscars — happened last night. While the awards themselves were a major deal, I think that the celebs brought home the gold for each of their impeccably crafted beauty looks. The actors and actresses were absolutely glowing, and their makeup, hair and nails were top tier… perhaps the best of […]

It’s finally March, and that means spring is within arm’s reach. The first official day of spring is March 19, so we’re getting really close! In addition to warmer temperatures and budding flowers, this month involves two major holidays: St. Patrick’s Day and Easter. There’s so much to look forward to! But there are some […]

Although February is the shortest month of the year, there’s been no shortage of standout beauty launches. Some of your favorite brands, including Summer Fridays, Garnier and La Roche-Posay, have been busy cooking up skin, makeup and hair products that will change your life (seriously!). I’ve spent the past few weeks trialing countless new formulas […]

Editor’s note: Updated on February 19, 2024. Stop and smell the perfume! Choosing a signature scent is a big decision. Over the years, we’ve bounced from fragrance to fragrance, trying to find an aroma that feels authentically Us. At the same time, we want to make sure that others enjoy our odor! After all, there’s […]

Editor’s note: This article was last updated on February 15, 2024. Pucker up! One thing you should know about me is that I’m a nude lip lover. I rarely veer from a light pink or peachy pout since I usually opt for a bold eye look. But every now and then, I’ll switch it up […]

Editor’s note: Article updated on February 5, 2024.  Looking for the best self tanner for beginners and pale skin? We’ve got you. At-home tanners are far more affordable than getting regular spray tans, and the safer option as opposed to harmful tanning beds. If you want that instant (or gradual) bronze without a streaky mess […]

These treatments can target crepey neck skin and give you a firmer and more youthful looking appearance — details

Editor’s note: This article was last updated on January 30, 2024. We brush our hair, we brush our teeth — but what about brushing our bodies? Dry brushes/body brushes have been gaining massive popularity over the past few years due to their slew of potential benefits for your skin and overall health. Even celebrities like […]

Editor’s note: This article was last updated on January 29, 2024. Every beauty lover wants the best anti-wrinkle eye creams on their skincare shelf . . . but finding them is easier said than done. Discerning the best of the best is no easy task. It takes a lot of testing and research — and […]

If you’ve been in the market for a new concealer, there’s no time like the present — literally. To celebrate Tarte Cosmetics’ International Shape Tape Week, Ulta is hosting a lowest price ever promotion on Shape Tape. Do we have your attention? Good, because it had ours! Shape Tape has a line of three bestselling concealers […]

Shape up your nails with these cuticle remover treatments if you want to give yourself the best at-home manicure — details